what’s in a name

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I now have new promo postcards and business cards! I packed up a bunch of them with three big orders that were shipped out today. I quite like how they turned out ~ I had them made through Greener Printer, so everything was done with soy-based inks on recycled cardstock. I highly recommend, especially with the reasonable rates and really quick turnaround. The only drawback is their heaviest cardstock is not as thick as I’d like for business cards, and that their image print has a slightly green tinge to it (but that can be easily compensated for if I’d warmed up the tones of the submitted image, which I’ll do next time). For those of you who get a hold of one of these new promo postcards, I’d suggest you admire it under warm lighting, flourescent lights tend to be a bit unflattering.

Some other news on the business front is that Five and a Half is now trademarked. It’s a lengthy process (lots of online forms and things to submit, not to mention a fee) and it’s supposed to take almost two years before it’s finalized but it’s now registered as mine. I figured that Five and a Half is going to be around for quite a while (I hope) so it was time to stake my claim in case someone else made a run for it. If you’re thinking of getting a trademark, take out your reading glasses, get comfortable, and start reading here.

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